Pour ceux qui suivent le développement des traitements préventifs et précoces du C19, un aspect étonnant est la répression quasi simultanée de l’information, en utilisant des formulations très similaires, par divers médias, à la fois sociaux et grand public.
Ce communiqué de presse, publié par la «Trusted News Initiative», ou «Initiative des Nouvelles Fiables», révèle qu’une coordination a eu lieu depuis mars «pour lutter contre la propagation de la désinformation nuisible en lien au coronavirus».
L’objectif de cette «Trusted News Initiative» est principalement politique.
L’initiative «a déjà réussi à gérer un système d’alerte rapide pendant les élections générales au Royaume-Uni de 2019, les élections générales au Myanmar et à Taiwan 2020 et les élections présidentielles américaines.»
Oui, vous avez bien lu, l’initiative est fière d’avoir coordonné un «système d’alerte rapide» relative à la désinformation concernant l’élection présidentielle américaine.
L’initiative indique également qu’une telle action coordonnée aura lieu pour les vaccins.
«La Trusted News Initiative (TNI) a accepté de se concentrer sur la lutte contre la propagation de la désinformation relative aux vaccins, à la suite de son récent sommet, présidé par le directeur général de la BBC, Tim Davie.» dit le communiqué de presse.
Les partenaires au sein de la Trusted News Initiative sont: AP, AFP; BBC, CBC / Radio-Canada, Union européenne de radiodiffusion (EBU), Facebook, Financial Times, First Draft, Google / YouTube, The Hindu, Microsoft, Reuters, Reuters Institute for the Study of Journalism, Twitter et The Washington Post.
Communiqué de presse du 10 Décembre 2020 (disponible en anglais seulement)
Trusted News Initiative to combat spread of harmful vaccine disinformation
The Trusted News Initiative (TNI) has agreed to focus on combatting the spread of harmful vaccine disinformation, following its recent summit, chaired by BBC Director-General, Tim Davie.
The TNI is an industry collaboration of major news and global tech organizations* working together to stop the spread of disinformation where it poses risk of real-world harm. With the introduction of several possible new COVID-19 vaccines, there has been a rise of ‘anti-vaccine’ disinformation spreading online to millions of people.
Examples include widely shared memes which link falsehoods about vaccines to freedom and individual liberties. Other posts seek to downplay the risks of coronavirus and suggest there is an ulterior motive behind the development of a vaccine.
Whilst it is important to scrutinize the science behind new COVID-19 vaccines and give voice to legitimate concerns from people wondering what a coronavirus vaccine means for them, questions about levels of immunity and whether a vaccine is appropriate for those with chronic health conditions, it is vital that audiences know they can turn to sources they trust for accurate, impartial information.
TNI partners will alert each other to disinformation which poses an immediate threat to life so content can be reviewed promptly by platforms, whilst publishers ensure they don’t unwittingly republish dangerous falsehoods.
The TNI is already working together to tackle to spread of harmful coronavirus disinformation and previously has had success running a rapid alert system during the UK 2019 General Election, Myanmar and Taiwan 2020 General Elections and the US Presidential Election.
Tim Davie, Director-General of the BBC, says: “2020 has been a year like no other. We have seen the rapid spread of harmful disinformation and a growing number of conspiracy theories online. Whether it’s a threat to our health or a threat to our democracy, there is a human cost to disinformation.
“The Trusted News Initiative partners will continue to work together to expand our framework and ensure legitimate concerns about future vaccinations are heard whilst harmful disinformation myths are stopped in their tracks.”
Noel Curran, Director General, EBU adds: “Public confidence in vaccines is crucial to their adoption and the success – or otherwise – in addressing the spread of the virus. Public service media have a real role to play in interrogating the science behind vaccines, responsibly examining safety concerns, but also countering dangerous disinformation that threatens to undermine the decisions that people make about their health. The EBU is proud to be a partner in the Trusted News Initiative and to play our part in delivering accurate, factual content that audiences can trust.”
Media Education Research Project
On 10 December 2020, Jamie Angus, Director of the BBC World Service Group announced the launch of a new initiative which will help TNI members to gain an understanding of the effectiveness of interventions to fight misinformation.
Speaking at the World Press Freedom Conference, Jamie Angus confirmed that the BBC World Service Group will fund new research led by the Reuters Institute for the Study of Journalism working with First Draft. It will examine the effectiveness of different interventions which seek to educate audiences and prevent the spread of health disinformation.
Jamie Angus said: “The vital role of providing trusted and independent news about public health has helped to save lives during the pandemic. The BBC’s disinformation and health teams are already leading the way in countering dangerous disinformation which puts public health at risk – and this will remain paramount as vaccinations are rolled out globally.
“The research project we launch today, supported by the Trusted News Initiative partners, takes place against this background and will provide a deeper understanding of the interventions that fight misinformation.”
The year-long research programme will utilise innovative research design, fielding multiple surveys in India, Brazil and the UK. It will examine the labelling and correcting of news content by fact checkers and, for example, how displaying brands more prominently affects people’s engagement with news providers. The research will examine how exposure to quality news and news about misinformation in mainstream media sources affects the spread of misinformation and will be supported by partners within the TNI.
The ambition is to use the findings from this research to inform future media education campaigns and underpin an online media education conference hosted by the BBC in Spring 2021.
The conference will draw on speakers from across the TNI partnership to explore what experts tackling disinformation have learned from a year of fighting COVID-19 falsehoods.
The Trusted News Initiative:
The TNI was set up last year to protect audiences and users from disinformation, particularly around moments of jeopardy, such as elections. The TNI complements existing programmes partners have in place.
*The partners within the TNI are: AP, AFP; BBC, CBC/Radio-Canada, European Broadcasting Union (EBU), Facebook, Financial Times, First Draft, Google/YouTube, The Hindu, Microsoft, Reuters, Reuters Institute for the Study of Journalism, Twitter, and The Washington Post.
The TNI cooperative framework has been jointly developed amongst partners, and relates to only the most serious disinformation, which threatens life or the integrity of the electoral process. This is entirely separate from and does not in any way affect the editorial stance of any partner organization.
Communiqué de presse du 27 Mars 2020 (également en anglais seulement)
Trusted News Initiative announces plans to tackle harmful Coronavirus disinformation
An industry collaboration of major news and tech organisations will work together to rapidly identify and stop the spread of harmful Coronavirus disinformation.
We’ll do everything we can, working together, to stop disinformation about Coronavirus in its tracks.Tony Hall
The Trusted News Initiative (TNI) was set up last year to protect audiences and users from disinformation, particularly around moments of jeopardy, such as elections. The TNI complements existing programmes partners have in place.
Now the partnership will extend its efforts to identifying false and potentially harmful Coronavirus information by putting in place a shared alert system.
Launching today, partners will be able to alert each other to disinformation about Coronavirus so that content can be reviewed promptly by platforms, whilst publishers ensure they don’t unwittingly republish disinformation.
Alerts will also flag up content that undermines trust in partner news providers by identifying imposter content which claims to come from trusted brand identities or sources.
The partners within the TNI are: BBC, Facebook, Google/YouTube, Twitter, Microsoft, AFP, Reuters, European Broadcasting Union (EBU), Financial Times, The Wall Street Journal, The Hindu, CBC/Radio-Canada, First Draft, Reuters Institute for the Study of Journalism.
Tony Hall, Director-General of the BBC, says: “The BBC and all our partners feel an urgent sense of responsibility to give everybody the very best, most accurate information, we can during this time of crisis. It’s vital that we all have access to the facts so we know how to protect ourselves, our friends and families.
“These are challenging times for each and every one of us. We’ll do everything we can, working together, to stop disinformation about Coronavirus in its tracks.”
Last summer the BBC convened a Trusted News Summit, bringing together senior figures from major global technology firms and publishing.
The summit agreed to work collectively, where appropriate, to agree collaborative actions on various initiatives. Initiatives include:
- Early Warning System: creating a system so organisations can alert each other rapidly when they discover disinformation which threatens human life or disrupts democracy during elections. The emphasis will be on moving quickly and collectively to undermine disinformation before it can take hold
- Media Education: a joint online media education campaign to support and promote media education messages
- Voter Information: co-operation on civic information around elections, so there is a common way to explain how and where to vote
- Shared learning: particularly around high-profile elections